R ETHICAL 10th Anniversary brand logo renewal

10th Anniversary ブランドロゴ刷新 - エシカルジュエリーブランド  R ETHICAL Official Site

NEW YORK — April 2, 2022 —

Today, R Jewels Japan Co., Ltd. will renew its logo, designed by art director Shoichi Maehara, on the occasion of its 10th anniversary this year.

Regarding the revision of the logo

Our company will celebrate its 10th anniversary in 2022. As a jewelry brand that delivers "pieces of hope," we have used ethical materials since the beginning to realize a sustainable society through jewelry. Our philosophy is to show respect for the earth's blessings, such as gold and diamonds, and aim for essential beauty in a sustainable manner, together with all the plants and animals on earth. The new logo is closely connected to the R ethical brand concept, and has been revised to deepen this philosophy even more powerfully over the next 10 years.

Thoughts put into the design

The elements are created based on the moon and the earth. The Earth is tilted at approximately 23°4° with respect to a straight line perpendicular to its orbital plane, and this 23°4° tilt is expressed as the outline of the Earth surrounding the R logo. The letter R also incorporates the phases of the moon into its essence. This visual expression expresses the idea that we humans will continue to be closely connected to the earth, the moon, and their waxing and waning, and that jewelry made from fair trade materials will forever bring hope to people. Masu.

Art director Shoichi Maehara was in charge of the logo design. He says this.

``Just as there is a high-temperature world deep within the earth, the heat of the planet and life is alive as a wish deep within the manufacturing process and design thinking.''In creating the R logo, the CEO While having discussions with Mr. Hoshi, we made several attempts to nurture the legacy that we have built.We hope that the wishes that live deep within the designs will reach someone through Mr. Hoshi's jewelry. I am.”

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