Representative Mari Hoshi will be on stage at the latest cause marketing seminar sponsored by Because I am a Girl×Senden Kaigi.
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Held on Wednesday, November 6, 2013 [Date and time] 13:30-16:30 (Doors open 13:00)
[Venue] Advertising Conference Seminar Room (5-2-1 Minami-Aoyama, Minato-ku, Tokyo) 1 minute walk from Omotesando Station
The term "social good" was coined, and companies' CSR activities and collaboration with NGOs/NPOs have become more active, and corporate social contribution activities are attracting more and more attention. Under these circumstances, efforts are being made not only to provide donated products and services, but also to connect the business itself with social issues. These initiatives are also having an impact on consumers who are aware of their contribution to society through their consumption activities. Nowadays, "social good" ideas are indispensable in marketing, both in improving the image of companies, products and services, and in creating the foundation for their own business. Therefore, in this seminar, marketing personnel and experts from companies that are actually working on this topic will take the stage to think about the latest in "cause marketing." Program Part 1: “CSR 3.0 Amex’s way of social contribution marketing”
[Speaking company] American Express International, Inc. Ms. Kumiko Yasuoka, Vice President of Marketing, Personal Business Division Part 2: “Social Good Initiatives by NGOs and Companies”
[Speaker] Mr. Mikomine Ohashi, Fundraising Department, Plan Japan Public Interest Incorporated Foundation Part 3: “Social Good Will Create the Marketing of the Future!” Panel Discussion [Panelist] Yagi, Chocolate Category, Confectionery Marketing Department, Confectionery Business Division, Morinaga & Co., Ltd. Mr. Kaku
R Jewels Japan Co., Ltd. Representative Director Mari Hoshi Mitsubishi UFJ Research & Consulting Co., Ltd. Chief Consultant Chieko Takahashi [Moderator] Monthly "Senden Kaigi" Editor-in-Chief Yu Taniguchi [Application/Details] http://www.sendenkaigi.com /event/crm *Due to a large number of applications, the application has closed.