WWF Japan African elephant necklace released

WWFジャパン アフリカゾウネックレス発売

In the fall of 2023, WWF Japan (World Wildlife Fund Japan) will release a new necklace with an African elephant motif.

[African elephant necklace] 

African elephants are dynamic and have kind eyes. As one of the largest mammals on earth, the sight of it majestically walking across the vast savannah captivates people. Their fine ivory, big ears, and the way they walk in groups are beautiful and something to be proud of.

The silhouette of an African elephant made into a necklace retains the dynamic feel of the wild, and the texture is honed to create a texture that blends well with the skin. Looks great over off-white knit material or against bare skin. It has become a masterpiece that is loved by all generations and seasons.

The material used is only K18YG . The luxury that can only be achieved by using high-quality materials is expressed in a light and everyday way. Cherish it as a beautiful piece for years and decades to come.

Perfect as a reward for 2023, or as a heartfelt present.


R ETHICAL has been producing this for WWF with all our heart.

Please purchase this necklace from WWF Japan's official online shop, where all profits from sales will be used for WWF 's environmental conservation activities.


[About African elephants]

The African elephant is considered the most majestic living creature on earth, but the number of elephants has declined by 110,000 in the 10 years since 2006 .

Many elephants are targeted for their ivory, which is sold at a high price, and become victims of poaching. In addition to poaching, conflicts with human activities are accelerating in areas such as the savannah, which is the main habitat of African elephants. Their population is decreasing due to factors such as expansion of farmland, plantations, and settlement areas, as well as the construction of highways. In some cases, they come into contact with human activities through agricultural land, and are exterminated as pests.

At the same time, they are also directly affected by droughts and other damage caused by climate change, forcing them to migrate and reducing their habitat, with an estimated population of 420,000 individuals.

In the long term, countermeasures are wide-ranging in breadth and depth, including implementation of sustainable agriculture, land use plans that are safe for elephants, and related education for residents.

▶ Click here to learn more about African elephants

(Links to the WWF Japan site.)


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